what we did

Millyard Bank chose Kelly Creative not long after opening their doors in Nashua. It was the beginning phase of the COVID-19 Pandemic as a small, community bank they lived their values in a very real way, helping small businesses in the area navigate the PPP loan process. As an agency, we felt strongly this was a very big reason to believe and pushed them to put a concerted effort into highlighting this work. We interviewed a number of local businesses to get the story, then met them in person to highlight their businesses. Then we took those stories and custom photos and made a story about why community banking matters. The testimonials were highlighted on a landing page, built into screens for the lobby, made into social posts and designed into a leave behind.