what we did

Plummer Youth Promise is a nonprofit organization out of Salem, MA with a mission to “set a standard of excellence that improves outcomes for young people in or at risk of entering state care by deeply engaging youth, families, and the systems that impact them to develop permanent family relationships, skills, and community connections.” Plummer came to us with a need for both marketing and branding for their 2022 capital campaign, where they were raising money to improve and enhance their facilities. To help them promote this campaign, we created a capital campaign brochure and landing page. The cornerstone of the campaign was a video that told the story of Plummer, what they do and how this new chapter would transform their work. With these assets in hand, the Plummer team exceeded expectations on their capital campaign and moved quickly into the public phase.